In a state as large and diverse as UP, with 240 million+ people, data isn't just useful, it's essential.
Proprietary tools for maximum electoral return, including micro-targeting, sentiment analysis and real-time dashboards that keep campaigns agile.
Data wins elections only when it stays inside the law. Four rules shape every survey and every advertisement we run.
Opinion poll results cannot be published or disseminated in the 48 hours before the close of poll (Section 126, R.P. Act 1951).
Banned from the first phase until half an hour after the final phase (Section 126A). Violating it can mean up to two years imprisonment.
Political advertisements require prior approval from the Media Certification & Monitoring Committee of the Election Commission.
Campaign content must comply with the ECI social media guidance and the Information Technology Rules, 2021.
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